UC Davis, IBM, Ahrefs, Semrush and Google. Classic SEO, technical execution and the new AI search layer, all verified. Click any certificate to see it full size.
View certificateA university-backed program covering how Google ranks pages, technical and on-page optimisation, content and social signals, ending in a full SEO capstone project.
View certificateKeyword research, structured content, on-page elements and schema markup, plus how to get cited by AI search engines (Generative Engine Optimization).
View certificateSite crawling and indexing, Core Web Vitals, site architecture and structured data, plus how technical SEO affects visibility in AI search.
View certificateLink building strategy, backlink audits, digital PR and brand mentions, and how off-page signals earn citations in AI search answers.
View certificateHands-on mastery of Ahrefs: Site Explorer, Keywords Explorer, Site Audit, rank tracking and competitor backlink research. Scan the QR code on the certificate to verify.
View certificateUsing AI tools responsibly and productively: prompting, AI-assisted research and content workflows. I use this daily to deliver faster without cutting quality.
View certificateA complete practical SEO track: keyword research, on-page SEO, link building, a 50-point website audit, Google Search Console and AI SEO (LLM, GEO and AEO traffic).
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