Traffic that finally converts
Technical audit with crawl and speed fixes, buyer-intent on-page work, internal links rebuilt.
Visits 2,140 → 4,432 · orders 116 → 149
For UK business owners who suspect something is wrong with their website and want it named before they spend
By Muhammad Zohaib Ameer, SEO specialist · Updated November 14, 2026 · 8 min read
SEO audit services for UK websites: the cause, not just the symptoms.
A free tool can tell you a title is too long. It cannot tell you why your enquiries halved in March, why half your pages are not in Google, or why a competitor in the next town outranks you. An SEO audit answers those questions and puts the fixes in order.
By Muhammad Zohaib Ameer, SEO specialist · Updated November 14, 2026 · 8 min readWhat you actually receive
Findings, in order, with the fix.
Finding 38 service pages return 200 but are not indexed
Where /services/* (Search Console: Crawled, not indexed)
Why Near-identical town pages; Google treats them as duplicates
Fix Merge into 6 real pages, redirect the rest, add local detail
Priority High · 2 to 3 days · more pages back in Google within weeks
Illustration of the format. Every finding comes like this.
In 30 seconds
- What: a full check of your site, your Google presence and your UK competitors, written as a priority list.
- Effect: you know what to fix first. Quick fixes often show within weeks; the full plan runs for months.
- Rule: an audit is a diagnosis, not a treatment. Make sure someone will do the fixes.
- Cost: $499 once (about £395). Yours to keep, with or without me.
Tools I use for this
Screaming Frog
Google Search Console
Semrush
Ahrefs
Google Analytics 4
Screaming FrogGoogle Search ConsoleSemrushAhrefsGoogle Analytics 4In one paragraph
What is an SEO audit?
An SEO audit is a structured review of a website and its presence on Google that finds what is stopping it from ranking, explains why, and puts the fixes in order of impact. It looks at whether Google can crawl and index your pages, whether the pages match what UK customers search for, how fast the site is on a phone, what your competitors do better, and what links and trust signals you have.
Free self-check
Nine things a UK site should already have.
Nine yes-or-no questions. Fewer than four ticks means the basics come first; seven or more means you are ready for growth work.
Tick only what is true today.
What an SEO audit checks
Five areas, and what usually turns up.
| Area | What I check | Typical finding on UK sites |
|---|---|---|
| Crawling and indexing | Robots rules, sitemaps, redirects, pages Google skips | Hundreds of filter or tag URLs crawled, real pages ignored |
| Speed and mobile | Core Web Vitals from real users, theme and plugin weight | A huge hero image and five tracking scripts |
| Pages and keywords | Which page targets which UK search, and the gaps | Services bundled on one page; US spelling in titles |
| Local presence | Google Business Profile, citations, reviews, map rank | Wrong category and a listing nobody has posted to in years |
| Links and trust | Who links to you and to the sites above you | Competitors have local press and trade body links; you have directories |
Why start with an audit
Months of work in the wrong place cost more than an audit.
The most expensive SEO mistake I see in the UK is not bad work. It is good work on the wrong problem: new blog posts for a site Google cannot crawl properly, or links to pages that do not match what anyone searches.
An audit stops that. It takes a few days, costs less than a month of most retainers, and tells you where the leak is. Sometimes the answer is a setting left by the developer or a wrong profile category. Sometimes it is a rebuild. Either way you decide with facts.
It also protects you from the next salesperson: a proposal that does not mention your real problems is easy to spot.
What the audit includes
Everything checked, then put in order.
Full technical crawl
Every URL crawled with Screaming Frog and checked against Search Console, with errors grouped by cause.
Speed and Core Web Vitals
Real-user data where it exists, lab tests where it does not, and the specific scripts or images to blame.
Keyword and page map
Which UK searches each page should own, which pages compete with each other, and which pages are missing.
Local and profile review
Your Google Business Profile against the top three in your town, plus citations and review pace.
Competitor and link gap
Where the sites above you get their links and content, and which you can realistically match.
Priority action list
Every finding with a fix, an owner, a rough time estimate and an order, plus a recorded walkthrough.
How it works
Five to seven days, start to walkthrough.
- Access and a short call
Read-only access, and twenty minutes on what the business actually wants.
- Crawl and data pull
The site crawled, Search Console and Analytics history pulled, competitors crawled for comparison.
- Find the causes
Symptoms grouped into causes. Thirty errors are usually three problems.
- Write the list
Findings in priority order, each with the fix, in language a developer and an owner can both follow.
- Walk you through it
A recorded video and a call, so nothing in the document is a mystery.
The effect
What an audit changes, and when.
Day 5 to 7
You have the audit and the recording. You know the three things that matter most.
Weeks 2 to 6
Quick fixes applied: indexing blocks, titles, profile, tracking. Pages start reappearing in Google.
Months 2 to 4
Structural fixes land: merged pages, speed work, redirects. Rankings that were held back start to move.
Months 4 to 12
The growth items on the list, content and links, carry the site further than fixes alone can.
Limit
An audit nobody acts on changes nothing. If you have no developer or time, choose a plan that includes the fixes.
Why, and why not
Who needs an audit, and who does not yet.
You need this if
- Traffic or enquiries dropped and nobody can say why.
- You are about to spend on SEO, ads or a redesign and want to know the starting point.
- Pages you published months ago are still not in Google.
- You have had SEO before and want an independent view of what was done.
You do not need this if
- Your site is five pages and brand new. Start with the basics; an audit will only say so.
- You already have a recent, good audit that nobody has acted on. Act on it first.
- You want someone to do the work, not describe it. Pick a monthly plan; the audit is built in.
- You want a free report to argue with your current agency. Ask them the questions on this page instead.
What a poor audit looks like
Six signs the audit was a tool export.
A tool export with a logo on it
Three hundred issues, no order, no cause. You could have run that yourself for free.
Scores instead of findings
A health score of 71 tells you nothing about what to do on Monday.
No look at competitors
You cannot judge your site in isolation. The question is why the site above you is above you.
Ignoring the Google Business Profile
For most UK local businesses the profile matters as much as the website, and audits often skip it.
No UK context
Spelling, currency, delivery and company details all affect trust and relevance for UK searchers.
Free checks you can run today
What the free tools show, and what they miss.
| Check | Free tool | What it misses |
|---|---|---|
| Is my page in Google? | Search Console URL inspection | Why Google chose not to index it |
| Is my site slow? | PageSpeed Insights | Which script or image is to blame, and whether it matters |
| Are my titles sensible? | Any crawler's free tier | Whether the titles match what UK customers search |
| How do I rank locally? | Searching in a private window | Results change by location; a grid scan shows the real picture |
| Who links to me? | Search Console Links report | Who links to the sites above you, and how to close the gap |
Real results
What happened when the audit came first.
Client confidentiality
Audit findings are confidential by nature: they describe a client's weaknesses. So I do not publish them. What I can show is what happened after audits led the work, for a UK store and a US business that agreed to share.
From page three toward page one
Crawl and speed fixes, keyword targeting, more content and better internal links.
Clicks 706 → 1.99K · position 20.7 → 13.3
One UK store and one US business; the labels say which is which.
SEO audit cost
One price, one document, yours to keep.
⭐ Fits this serviceSEO X-Ray
$499 one-time
The fixes are listed; you choose who does them. About £395.
Growth
$799/month
The audit is included and the fixes are done for you, month by month. About £630 a month.
Premium Growth
$1,999/month
For large sites or several brands, with the audit refreshed each quarter. About £1,580 a month.
What changes the price
- $499 once (about £395) covers sites up to a few hundred pages. Larger catalogues take longer and I will quote before starting.
- Monthly plans at $799 a month (about £630) and $1,999 a month (about £1,580) include the audit and the fixes.
- Multiple domains or languages are audited separately.
- No UK VAT is added; the pound figures follow the exchange rate.
I do the work myselfWho does the work
One specialist. No hand-offs.
I'm Muhammad Zohaib Ameer. I have worked in SEO since 2022 for businesses in the US, UK, Canada and the UAE. Every audit I deliver is one I wrote myself, from a crawl I ran myself, not a template with your logo on it.
Questions about SEO audits
SEO audit FAQ.
How many days does the audit take?
Usually five to seven working days for a typical UK small business site. Large stores take longer, and I will say how long before starting.
What do you need from me?
Read-only access to Google Search Console and Google Analytics, and a short call about the business. I never need your passwords or access to your website.
Is a free SEO audit any good?
Free automated audits are a fine first look, and my free video is a human look at the top issues. Neither replaces a full audit.
Can my developer do the fixes?
Yes. The audit is written so a developer can act on it directly, with each fix described and prioritised.
Will the audit cover my Google Business Profile?
Yes, if you serve a local area. The profile, reviews, citations and map position are part of the audit, because for many UK trades they bring more enquiries than the website.
Do I have to buy a plan after the audit?
No. The audit stands alone and you keep everything. Some clients do the work themselves, some hire a plan, and some come back a year later. All three are fine.
“The best audits I have written found one boring thing: a noindex tag left on from staging, a redirect loop, a wrong Google category. If your traffic fell off a cliff, the cause is usually something small and specific, not a penalty.”
Muhammad Zohaib Ameer · OvaVerseMore for UK businesses
UK SEO services, page by page.
Free, no obligation
Find the leak before you spend.
Send your website. Within 48 hours you get a short recorded video audit with the top problems I can see from outside, and an honest view on whether a full audit is worth your money.
- Personal to your site, never shared
- No sales call needed
- Reply within 24 hours
The photo on this page is a custom AI-generated illustration, not a real client or event. Diagrams and sample numbers are labelled illustrations; case study screenshots are real.